Put yourself in your readers’ shoes: how would you feel if you had received a document or publication from someone that contained numerous errors and inconsistencies? Even worse if you had paid good money for it. You would might possibly feel insulted that they could not be bothered to ensure their output was readable and free of errors.
You might think that proofreading is an outdated process that belongs to an era before digital content and communications, when everything was printed and proofs were intensely inspected by eagle-eyed proofreaders wielding red pens. That would be a wrong assumption as proofreading is needed now as much as ever before, perhaps even more so with … Continue reading Why proofreading should be part of your marketing strategy
You have set up your business – in my case as a freelance proofreader – and need to attract new clients. Maybe you need to attract new clients to an established business that has suffered a drop in trade recently. It is no use just sitting around waiting and expecting the telephone and e-mail enquiries … Continue reading How to promote your freelance business