Why proofreading should be part of your marketing strategy

You might think that proofreading is an outdated process that belongs to an era before digital content and communications, when everything was printed and proofs were intensely inspected by eagle-eyed proofreaders wielding red pens. That would be a wrong assumption as proofreading is needed now as much as ever before, perhaps even more so with … Continue reading Why proofreading should be part of your marketing strategy

Tips for writers: Knowing how to use hyphens and dashes

You might wonder what the difference is between hyphens (-) and dashes/rules (*– en, — em dash/rule) that are to be seen in publications. Well, they have distinct functions in punctuation. The main ones are covered below. Hyphens These are used to join two words together (e.g. ‘mother-in-law’, ‘ill-natured child’), called a hard hyphen to … Continue reading Tips for writers: Knowing how to use hyphens and dashes