Tag: marketing

The dangers of failing to proofread

Put yourself in your readers’ shoes: how would you feel if you had received a document or publication from someone that contained numerous errors and inconsistencies? Even worse if you had paid good money for it. You would might possibly feel insulted that they could not be bothered to ensure their output was readable and

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Why proofreading should be part of your marketing strategy

You might think that proofreading is an outdated process that belongs to an era before digital content and communications, when everything was printed and proofs were intensely inspected by eagle-eyed proofreaders wielding red pens. That would be a wrong assumption as proofreading is needed now as much as ever before, perhaps even more so with

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Is your business ready for Brexit?

  British Prime Minister Theresa May has just fired the starting gun on the UK’s negotiations to withdraw from the European Union with the serving of notice to leave under Article 50. Whatever your own personal views on the implications for the British economy and its effect on your business, it will be a move

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How to promote your freelance business

You have set up your business – in my case as a freelance proofreader – and need to attract new clients. Maybe you need to attract new clients to an established business that has suffered a drop in trade recently. It is no use just sitting around waiting and expecting the telephone and e-mail enquiries

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