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marketing proofreading proofreading tips writing

Why proofreading should be part of your marketing strategy

You might think that proofreading is an outdated process that belongs to an era before digital content and communications, when everything was printed and proofs were intensely inspected by eagle-eyed proofreaders wielding red pens. That would be a wrong assumption as proofreading is needed now as much as ever before, perhaps even more so with […]

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copy-editing proofreading writing

Tips for writers: Writing reports part 2. How to achieve consistency of style

In part 1 of Writing reports I discussed the importance of creating a simple and appealing visual appearance using several techniques, and in part 2 I discuss consistency of style. It is important to maintain a consistent style so as not to confuse or annoy the reader. By ‘style’ I mean the following factors:

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proofreading

There is no such thing as ‘only a quick proofread’

Over many years of proofreading I have heard the statement ‘it only needs a quick proofread’ from people enquiring about the cost of proofreading services, implying they expect that the proofread will take little time at all and the only things I will be likely to find will be a light sprinkling of spelling, punctuation, […]

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copy-editing proofreading

Free proofreading samples – are they fair?

Occasionally I have been asked if I would provide a free sample of my proofreading – in one case a whole academic paper – with the suggestion that this could be the prelude to a series of papers if the client liked my work. In those circumstances I would not agree to such a request […]

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editing language proofreading

Levels of proofreading

You might be forgiven for thinking that proofreading is proofreading – there are no variances in style or intensity. The proofreader would read through for spelling, punctuation, capitalization, and other errors and inconsistencies and that is it. Well not quite – it depends on the authorship, readership,  and context, and where the writing will appear.